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🚚From Idea to Impact: TruckSuvidha Journey

Real experiences. Real people. Real learnings.
Every Wednesday, we reveal a new chapter — from our first spark in 2011 to the milestones and lessons that shaped us. This series is for dreamers, doers, and believers in India’s logistics and startup ecosystem.

Follow along and see how solving real problems helped build TruckSuvidha — and what it can teach you.

TruckSuvidha: A Journey Where Every Mile Matters

2011

Where It All Began — The Spark Behind What Would One Day Become TruckSuvidha

The Spark Behind What Would One Day Become TruckSuvidha

From Chaos to Clarity: A Problem That Wouldn’t Go Away Not all journeys begin with a name, a logo, or a business plan. Some begin with everyday frustration — and a problem that refuses to be...

1 August, 2011
2013

The Ones Who Drove But Were Never Heard

The Ones Who Drove But Were Never Heard

A Visit That Was Just to Understand One of those earlier conversations ended with a thought that lingered: Can we make online truck booking Possible?

But the next step wasn’t writing code or ...

1 May, 2013
2014

A Name from the Road, Not the Room

A Name From The Road Not The Room

The day before had ended with silence.

They had walked through truck mandis and union offices, not to pitch anything — but just to understand. Drivers, brokers, fleet owners — all going abou...

18 February, 2014

From Idea to Identity — How TruckSuvidha Started Reaching the Roads

Ab Log Aayenge Kaise

"Ab Log Aayenge Kaise?" After finalizing the name TruckSuvidha, Ishu and Amit stood at the edge of a quiet but powerful realization:

They had an idea. But now came the bigger question: “Th...

26 February, 2014

From Product to Legal Identity

From Product to Legal Identity

With the platform slowly taking shape, Ishu and Amit found themselves at a stage every startup founder eventually reaches.

They had built a functional product. It had a name. It had users. But ...

7 March, 2014

Money Will Be Needed… And It’ll Be Needed Everywhere

Money Will Be Needed

After setting up the name and building the first version of the product, Ishu and Amit had one more reality to face — the one that every Business  eventually runs into.

The real challenge now...

8 April, 2014

No Office, No Brand — Just a Vision: Building the First TruckSuvidha Team

No Office, No Brand — Just a Vision: Building the First TruckSuvidha Team

When people talk about startups, they usually talk about the idea. The spark. The moment something clicks.

But what happens after the idea — when reality starts knocking with questions like:...

23 April, 2014

From a Small Town Office to a Growing Network: What Launch Day Really Taught Us

From a Small Town Office to a Growing Network: What Launch Day Really Taught Us

After months of planning, searching, and sleepless nights — the team was finally in place. Amit and Ishu had a working system. A belief. A brand name. Now came the next big step: making it real...

6 July, 2014

TruckSuvidha: When the Wheels First Turned — August 2014

When the Wheels First Turned

August 1st, 2014 wasn’t just another date on the calendar — it was a milestone. The day Amit and Ishu moved TruckSuvidha from being a vision to becoming a real, working platform. The founding t...

1 August, 2014