From Idea to Impact: TruckSuvidha Journey Real experiences. Real people. Real learnings.
Every Wednesday, we reveal a new chapter — from our first spark in 2011 to the milestones and lessons that shaped us. This series is for dreamers, doers, and believers in India’s logistics and startup ecosystem.
Follow along and see how solving real problems helped build TruckSuvidha — and what it can teach you.
From Chaos to Clarity: A Problem That Wouldn’t Go Away Not all journeys begin with a name, a logo, or a business plan. Some begin with everyday frustration — and a problem that refuses to be...
A Visit That Was Just to Understand One of those earlier conversations ended with a thought that lingered: Can we make online truck booking Possible?
But the next step wasn’t writing code or ...
The day before had ended with silence.
They had walked through truck mandis and union offices, not to pitch anything — but just to understand. Drivers, brokers, fleet owners — all going abou...
"Ab Log Aayenge Kaise?" After finalizing the name TruckSuvidha, Ishu and Amit stood at the edge of a quiet but powerful realization:
They had an idea. But now came the bigger question: “Th...
With the platform slowly taking shape, Ishu and Amit found themselves at a stage every startup founder eventually reaches.
They had built a functional product. It had a name. It had users. But ...
After setting up the name and building the first version of the product, Ishu and Amit had one more reality to face — the one that every Business eventually runs into.
The real challenge now...
When people talk about startups, they usually talk about the idea. The spark. The moment something clicks.
But what happens after the idea — when reality starts knocking with questions like:...
After months of planning, searching, and sleepless nights — the team was finally in place. Amit and Ishu had a working system. A belief. A brand name. Now came the next big step: making it real...
August 1st, 2014 wasn’t just another date on the calendar — it was a milestone. The day Amit and Ishu moved TruckSuvidha from being a vision to becoming a real, working platform. The founding t...
After 20 days of actively reaching out to over 5,000+ transporters and industrial connections from their earlier survey, the TruckSuvidha team found themselves at a critical turning point.
The f...
In the beginning, the plan for TruckSuvidha was straightforward — start small, go step by step, and see where it leads. . But even in those early days, there was a thought in the founder’s mind...
The website was up. The platform was functional. The team was confident.
After our first public appearance, the assumption was clear: “Now that the system is live, adoption will begin.” ...
When we launched TruckSuvidha, our vision was clear - to create India’s first digital logistics marketplace, a truck and load matching platform where the demand side (industries, SMEs, MSMEs, bro...
📍 November 2014 Just two months after launching TruckSuvidha publicly, we had our first brush with something we had only heard about in startup stories: investors.
Coming from a business fa...
In the early days of TruckSuvidha, both of us — Amit and Ishu — realized that building a startup is not just about having a great idea. It’s about execution, learning new playbooks, and divid...
For the first six months of TruckSuvidha, the journey was filled with learning, experimentation, and constant improvisation. Every day brought new insights.
On one side, Ishu was deep-diving int...
By early 2015, TruckSuvidha had reached its first big crossroad. For six months, we had focused only on building trust, onboarding users, and refining the product. But as the financial year 2015...
By mid-2015, TruckSuvidha had gained momentum. Our early model of turning customers into stakeholders gave us the fuel we needed to survive, grow, and keep building. But the market around us was ch...
As the calendar turned to a new year, a new demand started echoing across our network. Customers, transporters, and fleet owners began asking a simple question:
“Can I track my truck in real ...
After the success of GPS Suvidha, things were finally looking bright. Transporters had started earning extra income through GPS partnerships, the number of tracking-related calls had reduced, and ...
By early 2017, things finally started to stabilize. The market was recovering from the shock of demonetization, transporters were back in business, and our platform - TruckSuvidha - was again see...
After the chaos of team transitions and personal milestones, we were finally rebuilding. A stronger team. A clearer culture. And a renewed sense of purpose.
Then came another major shift - GS...
